Apple TV influence the market structure

Microsoft said in the U.S. market, 42% of Xbox Live Gold users to watch TV and movies a month when the length exceeds 30 hours. U.S. television this month, the TV manufacturer Roku to reach 100 million units sold the same, Roku, revealed in September, Roku user per month for up to 43 hours watching TV. Analysis that includes sales market penetration and use of data is the real concern of data. It is reported that Microsoft’s Xbox 360 sales volume of 21.9 million units, the highest in North America, sales of the first home entertainment device market. Microsoft Xbox 360, but not enough rich content products also can not directly change the video TV market structure. Therefore, the analysis said that Apple TV sales of 100 million units is not something to brag about, even if Apple’s sales in 2011 breaking quarter million or annual sales of 500 million units of its Xbox 360 sales are only 15% or Sony PS3. Apple now worth 0.99 U.S. dollars to provide rental of television programs, analysts said that part of the revenue is negligible. Assume that each week, Apple TV users to buy a video, that content market revenue per year is only $ 52,000,000. Analysis that unless the market penetration and usage increased, or the content producers will not get any power to provide users with the content they need. The following are statistics from all the family television and entertainment sales data can be seen from rival Apple TV faces enormous challenges: Xbox 360 As of November 2010 North American sales reached 21.9 million, global sales of 45 million; PS3 As of September 2010 North American sales volume 16.6 million, global sales of 41.6 million; Roku sales break million expected before the end; TiVo is expected to reach 75 million sales; Broadband TV iSuppli expects sales to reach 23 million in 2013, TDG expects sales reached 43 million in 2014, DisplaySearch expects 2013 sales reached 31 million, Samsung is expected to reach 20 million by 2012; Broadband Blu-ray player to October 2010 ended the North American sales of 21.1 million. Analysts say the industry will be Apple TV with Google TV comparison is meaningless. Because Apple TV is only a device, and Google TV is a platform. The industry should stop comparing them. Currently, besides the Xbox 360 and PS3, the other product will rarely be successful television equipment(china wholesale products), platforms, and content to integrate the three. In the TV content market, with Netflix, VUDU, PlayStation Network, Hulu Plus promotion, video quality has improved, but the video content market differentiation, in addition, the lack of uniform standards. In addition to sales data analysts said, the other product derived from the economic effects of the data is more important. Such as who profit from the product in use? What is the source of profits? How to influence the content of television equipment playback mode? TV manufacturers can compete in the fierce market to survive? Discussion of these issues should be the core of the industry, so to discuss sales figures alone are meaningless. From: wholesale video game accessories