How Nintendo win in the gaming market

E3 2010 at the annual show, Nintendo’s handheld game 3DS no doubt grab Microsoft’s thunder. Before Microsoft introduced called the “Project Natal“ body sensing gaming systems, but trade name was changed to Kinect, but the market performance is perturbed. Somatosensory that game, who was then living on the Nintendo about a grievances. Experienced development and design up to two and a half, Nintendo Wii, once launched, immediately attracted a new round of sales heat waves, especially in November 2006 launched the seventh generation of home console Wii, for a long period of time, was a world’s best-selling video game, and let the logical removal of the Nintendo game console title. But good times never last in, first half of fiscal 2010, sales of Nintendo DS by 43% to 670 million units, Wii’s sales are from the same period in 2009 decreased to 575 million units, 4.97 million units. Old rivals Microsoft and Sony have a quick attack, Microsoft subsequently introduced Kinect, 25 days after the listing of worldwide sold 250 million units. Microsoft’s game division head Don Mattrick • predicts the end of 2010, Kinect will achieve 500 million units of sales targets. Sony’s new sense of control Move the body, but also two months to achieve 410 million units shipped worldwide. Nintendo this time determined to bet on in 3DS. Products on the market compared to the game, 3DS is the biggest selling point is that players can not wear glasses in the case, play 3D games on the PSP. Nintendo This is considered to be the touchstone of popular 3D products, Nintendo president Satoru Iwata said: “Although 3D technology touted by people, but we are not very optimistic. An obstacle if not try your hand, people do not know the 3DS benefit. “But according to sources close to Nintendo, overwhelmed by 3DS is a good start, for the Nintendo essential. The introduction of 3DS, Nintendo has also been criticized for eating out of technology capital of the suspect. In Nintendo’s design philosophy, the has been advocating a simple and easy to operate, Wii do after a launch because of its simple and easy to use, quickly attracted a large number of casual gamers. But with Microsoft, Sony, who was home on Nintendo hardware development were criticized for neglect, lack of technical strength. Yu Yi, an analyst at Analysys International believes that the handling capacity of slightly less than the Nintendo Wii Microsoft XBOX, PS3, body-based sense of positioning to the core of home entertainment, online entertainment, and the operation of the latter two are very mature. Software developers tend to develop games in the latter two platforms. This makes the supply of Nintendo products in the game a little embarrassed. Sony and Microsoft in the home entertainment area, the introduction of a sense of control of the body(wii controller), although the time lag behind Nintendo, but PS3 expressive power, and Microsoft kinect somatosensory again on innovation, Nintendo gave tremendous pressure. Nintendo not only feel the pressure, standing there behind the deepening of Japan’s game industry crisis. The level of the Japanese game industry by the environmental impact of creative, have met the ceiling. Although human-computer interaction, Nintendo realized the leap somatosensory manipulation, which gave Japan some of the games industry out of the woods to bring the dawn(wii accessories).Old hatred disappeared, Adds Xinchou. Nintendo will probably have to face real opponents will be Apple, Apple is the most threatening Japan’s handheld competitor. Nintendo of America president Ruijie • Fu Aimi have to admit, though, caters primarily to leisure audiences Apple, but Apple did its own threat than Microsoft and Sony. About 3DS prospect sounds from Europe and America to be more optimistic than the Chinese. Pa Qite U.S. brokerage Wedbush analyst, said: “We 3DS as a revolutionary product, and is expected to release the product to stimulate sales of hardware and software.“ Appears in the industry, 3DS, if successful, may for their own Nintendo regain a Board, but also for Wii2 release, video game area to establish the advantage to gain time.From: wholesale wii accessories