Effect of Xbox brand overseas is less than the Sony PS
Xbox 360 has been stable over the past few years, the second position of the host platform, and the last six months of the U.S. market, monthly sales have been ranked first name, and the momentum of fairly rapid. But in the eyes of EA executives, Microsoft Xbox overseas brand can not be compared with the Sony PlayStation.
EA CEO John Riccitiello recently accepted IndustryGamers site interview, he said: “Microsoft did a great job over the past few years, their decisions are very clever, Xbox 360 price cuts and the mix of hard disk capacity and price is very reasonable, and Xbox Live network construction is also very successful. “
However, he changed the subject, continued: “But in the current game industry to market, outside the U.S., Xbox brand, Microsoft and Sony can not brand, PlayStation brand par, so I think it is very important to the international market. Sony seem to have a congenital superiority, that is, no matter how good Microsoft’s business development, Sony will still take precedence. “
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But Sony will be taking on everything that does not mean, in Riccitiello seems that Microsoft and Sony have their own advantages, disadvantages, EA game matched the two platforms share.
His analysis, said: “Sony is the biggest disadvantage is that the host in its high prices, mainly caused by its Blu-ray player feature, and the prices down is a very difficult thing((microsoft xbox 360 accessories). And Microsoft can take advantage of price advantage and its Xbox online service to increase sales. “
PS3 than the Xbox 360 a year at City, as of September 30 this year, Xbox 360 worldwide sales of 44.6 million units total, PS3 is 41,600,000 units.From: wholesale xbox 360 accessories