There's no definitively correct answer to that. As one of the best selling video games of all time, it has been played by over 50 million people. The biggest appeal for most gamers would probably be the freedom that Minecraft offers. Players can pretty much do their own thing, and that includes playing it as a survival game or simply building worlds of their own. Multiplayer is also a popular mode to play, letting players survive together or work collaboratively and build something cool. It's a true sandbox; players are free to play how they want without any hand holding or being forced to play a certain way.
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