Whenever we type in a query in the search engines, the results would display results that would contain videos, images, news results and many more. The video became popular when Google launched the universal search. The video thumbnails would appear on the upper zone of the Google search engine results page. Sometimes the videos would also take the upper space of all the top organic results. This is the reason that companies are all adapting to the corporate video production. The various marketers would see how the end-users would interact with this new form of search listing and some of the results would be surprising. Forrester study in 2010 revealed that the web page with a video would be more likely to appear on the top few results. In March 2011, another company aimClear conducted a research that found that videos had a higher click rate of about 41 percent, than most other web pages that contained only content. This is the reason that all major online retailers have moved on to publish the video in large scale.
The first benefit that video provides to SEO, is that integrating it makes the page more “sticky.” Google had already stated that the method by which it gathers the search results is the amount of time that the user would spend on the web page. The higher the bounce rate or a shorter click would be seen as an indication that quality of content is low. While the longer the viewer would linger on the page, it can be identified as the page that has improved content. A well-produced video would generate longer clicks and make the page sticky. There are various studies that would back this up, and it has been found that on an average, the viewer would spend two minutes or more in a page that contains a video.
Videos help in improving the product rank in the search results. With a video, the web page has 53 times more chance of being listed in the search results even in this competitive market. It has been established that YouTube dominates the Google’s video results and other 20 percent coming from other video channels. Google likes to list all videos that contain the information. Studies back this story. It has been found that Google favors videos with informational content and therefore it enlists them. The videos that are contains saleable content do not tend to make the same mark as the informational video. Opting for the corporate video production that would contain informational content and uploading them in Youtube would deliver faster results.
The third benefit is that videos would get back links and submitting them in various video search engines would increase view and create relevant back links that would help in improving the rank in the search results. Promoting the video in various social media websites also helps generating the relevant back links.
Author Bio: The corporate video production can be extensively used for the SEO purposes. There are multiple benefits of integrating videos in the web page. To know more contact us at ridgefilms.com.au
