Online Bingos and The Bingo Player

In order to successfully in online bingo promotion, it is important to understand who the players are, where they are coming from and ultimately how to convert them into real players. In most cases, using the same techniques used in the promotion of casinos and poker rooms will not provide you with satisfactory results.

This article will dispel some of the myths surrounding the bingo player and will endeavor to provide you with useful information that will help to make you a successful in online bingos.

The Stereotypical Bingo Player; Traditionally, the typical bingo player has been seen as the old granny who gets picked up on a Saturday night with all her other granny pals to enjoy a night in a room packed with smoke puffing bingo players. While this might have been the case in the past, the research of the online bingo player shows a different story.

Last year a company ran a bingo night for affiliates who were, in the main, casino and poker affiliates. They received many positive comments about how much fun the night was and certainly no one expected to enjoy playing bingo so much. As a result of giving bingo a try many of the affiliates who attended have diversified their portfolio into bingo and are reaping the rewards.

If you have never played bingo, give it a shot. It really is a lot of fun and as such is attracting a younger, more hip player than most would expect.

The Real Online Bingo Player; Bingo is seen as socially acceptable even though it is technically gambling. From the point of view of many players it is not seen as gambling at all but rather as more of a social gathering online that just happens to have bingo as the catalyst for a common interest.

The latest information is telling, and that the online bingo player is predominately female, accounting for four in every five players with an age range of between 18 and 40.

While many men frequent bars on their way home from work, it appears that young female professionals are getting home, logging onto their favorite bingo site and pouring themselves a glass of wine to spend the evening chatting and playing with online friends.

You only have to take a look at a sample of player feedback for one of the sites to know it is much more than just the bingo.

"...anyhow it is great and I love seeing the roomies enjoying it so much..."

"...vics is like a family the players are all friendly..."

"...thanksssss vics and rooooomies for all that you dooooo and we together is what makes this the best site out there!!!!"

"...I have turned alot of my friends into Vics Bingo lovers. Thanks Vics Bingo."

"I was at ANOTHER site ALMOST as good as Vic's - but THOSE folk were making NO attempt at warmpth. NONE. It was one of the roomies in the free room who gave me the encouragement to continue. I am GLAD I stayed."

As you can see, many bingo players are very loyal and as such you can expect some players to keep bringing you a steady stream of income for an extended period of time. For this reason you want to be sure that you are sending your potential players to bingo sites that have strong community basees that will fit with the requirements of the online bingo player.

Market Size; "Nearly 3 million people played bingo on Parlay-powered websites in 2005. The number is a significant 53% increase over 2004."

Parlay Group; As Parlay software makes up an astounding 40% of all online bingo sites it can be surmised that there are potentially 7.5 Million online bingo players.

Evidence suggests that there is a strong relationship between offline and online players; with many of the players participating in both forms of the game.

It is estimated that over $24 billion is spent at land-based bingo halls in the United States every single year. Therefore, it is not difficult to see the enormous potential in the online version of the game.

What can you expect? As many of you will know it is not just a simple mater of "Build it and they will come". Like all successful affiliate marketing there are techniques that work and others that are a waste of time.

The trick is to utilize your existing success but mould this to the bingo demographic. As a successful affiliate you will know what has worked by trial and error and the same will apply to the bingo side of your business.