How focussing on a single business opportunity works best.

1. If we all agree that focussing all of our attention on one thing, maximises our impression on it, it stands to reason that when we try and focus on two things, then by definition we have weakened our focus by 50 %. We would not expect to be able to start a fire in the sunshine with a magnifying glass if we did not get the hotspot totally in focus; so we can hardly expect to set our business ablaze without complete focus either. A jockey has never won a race riding 2 horses!

2. Let’s look at the numbers. For the sake of substantiating this point let’s suppose that we sponsor 2 people per month and every person that we introduce will duplicate what we achieve. I know that’s a gross simplification but this will nonetheless validate the point. So when we focus on one opportunity your organization will grow like this:-

At the end of Period 1 you will have 2 new team members; 3 including yourself.

Period 2 all 3 of you will have introduced 2 each giving you a total group of 9

Period 3 all 9 of you will have introduced 2 each giving you a total group of 27

Period 4 all 27 of you will have sponsored 2 each giving you a total team of 81

Period 5 all 81 of you will have introduced 2 each giving you a total organization of 243

Period 6 all 243 of you will have sponsored 2 each giving you a total group of 729

And so on.

Let’s have a look at what happens when we continue to sponsor two people per month but now one goes into one of our businesses and the other one goes into our other business. We will now have two businesses that evolve like this:-

At the end of Period 1 you will have 1 new team members; 2 including yourself.

Period 2 both of you will have introduced 1 each giving you a total team of 4

Period 3 all 4 of you will have introduced 1 each giving you a total team of 8

Period 4 all 8 of you will have sponsored 1 each giving you a total group of 16

Period 5 all 16 of you will have introduced 1 each giving you a total group of 32

Period 6 all 32 of you will have introduced 1 each giving you a total organization of 64

So, with us sponsoring one person per month within each of our two businesses and each of those people duplicating us, we now have 2 teams of 64 = 128 people divided by the two businesses. This compares with focussing upon just one business whereupon we would have 729 people after the same time. 729 or 128; it’s a “no brainer”!

3. The comparison depicted above is in truth being excessively generous concerning the results that we could forecast from running two networks. Let me explain: how do you anticipate your team members would see your commitment level to their opportunity, when you are undoubtedly involved with a further opportunity? If your commitment is diluted, their commitment will be diluted also. If you don’t have the confidence that their network is the best, why should they? If you did deem that their network was the tops, you would be completely (and exclusively) focussed on building it.

4. If you conceive that you can keep one network a secret from the other, then you would be fraudulent and delusional. If you are “networking” effectively, you are telling the world what you are doing and not hiding what you are doing from anybody.

5. To convey to prospective team members precisely how great an opportunity is we need to impart with assuredness. To communicate in that way we have to be truly convinced ourselves that the opportunity that we are presenting is the very best; and there cannot be more than one “best”. We have to find the best opportunity and focus all of our attention on building that one business.

So that explains a few reasons why it makes sense to remain focussed on one single opportunity.

To find out more about what I have no doubt to be the very finest opportunity, take a look at our Kleeneze website.