There are millions of apps in the app store and another millions of new apps being created everyday. Many app developers tried to make the app being popular around people. App store optimization is the art of making apps rank in both popularity lists and search results within their respective app stores. A key ingredient for a high ranking is the amount of people that have previously installed the app and the recent growth. So how does the app become popular and how can we influence this?
App popularity is the first we want to talk here: Google Play shows a 30-day install trending of every app next to the app description. You can see an estimation of the total installs and it shows a graph for the last 30 days. All App stores work with install popularity in their ranking algorithm. All of them value the amount of installs so far and recent install growth. To get installs you need to be visible, to be visible in app stores with aso services.
The best way to promote a good app is to invest heavily in its initial promotion, once you have bought your first moment in the spotlight, you can prove the quality of the app to the general public and a steady organic growth is sure to follow. Here are some strategies to follow for the initial boost:
Advertising: Promoting your app can start by buying attention in various ways. Some companies offer different possibilities from banners and advertorials to in-app promotions. Especially popular apps that can offer their users an in-app currency in exchange for installing your app are highly successful.
App Review Sites: A positive review from one of many app review sites can give your app great attention. Especially popular sites like appadvice.com, macworld.com and dailyappshow.com can provide instant app popularity.
Another way you should insist is to maintain your ranking. Shortly after your popularity spike you will be able to rank for various keywords in your description and app name. After about a month you'll need a continuing growth to keep ranking for more competitive keywords. Top positions for less competed keywords can be based on just the amount of installs so far. If the competition is active, you'll need to focus on new hypes each time to keep ranking or to improve it.
At last we want to talk about the hands-on approach for app store optimization service:
. Create an app that deserve a large install base. Even if you focus on a smaller audience.
. Use the right keywords in your app name and app store description.
You can change them later.
. Launch with a hype to get attention.
. Use your moment in spotlight to grow a steady install base.
. Keep track of the install trending of your competition and have several hypes waiting for the right moment in which they are needed.
App stores seo is sure to improve their algorithms when people start to game them intensively. There is much money to be made in apps and the competition still needs to wake up.
Take advantage of the current momentum. Just like in regular search "popularity grows popularity", "the big will get bigger" and ranking is a key ingredient for popularity.
