Better Ways To Help Your App Be Found

Today every app store is flooded with millions of apps. Launching your App in App Store is not sufficient. It will be successful only when it reaches the targeted users. It is important that your App stand out well in the huge crowd and reach large number of target users. Getting their App found is one of the biggest challenges faced by app publishers. There are many app marketing techniques available. But app store seo is one of the most important and basic marketing strategy you can use for your app.

App store optimization is popularly known as the technique of promoting your app in app store, for app developers, app store optimization is an incredibly important yet frequently overlooked opportunity when trying to create traction and growth. We have introduced on-page relevance factors will effect the promoting of app before, which include the app title, app description, key word data. Today we will introduce the off-page relevance factor:

Unlike Google, Apple has total access to everything that happens within the confines of an application, which means there’s a boatload of data to determine user appreciation. The following signals can be used to compare apps within similar categorical clusters:

CTR: What is the click-through rate when served in a higher position?

Usage Weights: What is the average frequency of usage within the app?

Discard Rates: How frequently is the app deleted? What is the average life of an app on a desktop?

Downloads: How many download does the App have?

Reviews: What is the average review score and how authoritative and authentic are the reviewers?

App updates: How fresh is the App? Is it continue to create new features and optimize for new OS release?

Like any search engine, the App Store optimization service appears to be transitioning from one of semantical relevance to the deeper and more powerful KPIs that revolve around user data (nearly every algorithmic shift thus far appears to support this notion).

As the entire industry matures (and becomes more competitive), success and failure in ranking will be much more focused on the quality experience of its users.

Here are a few tips to help you rank better in the App Store:

Focus on natural incorporation of keywords in the title and description data

Use conversion optimization techniques and push notifications to ensure more prolific usage of the application

Keep the application “top of mind” through email and social media integration. Give your users a great reason to share, like, and follow.

Offer heavy users the opportunity to review the app. A simple push with the opportunity to rate can give your ambassadors a platform to evangelize the product.

Try traditional PR to improve download rates and a bevy of quality content regarding the site.

Use event tracking and some iteration of “last state” tracking to prevent users from bouncing.

Use open graph (wisely!) to help spread the word.

Make an absolutely killer app, of course if you have finished this, you may ignore other tips we mentioned above.

Some people said that aso service will be the future of SEO, we are not sure about the trends, but currently, we do hope it will help app developers identify how to better engage and retain their app user-base and use this rich data to create better upgrades and apps in the future.