A Cruel Piece Of App Marketing Puzzle

To reap the rewards of ASO, you need to invest time and effort. If you do, you’ll have a consistent channel driving traffic to your app. Being found is one of the most difficult challenges for mobile apps, but it is a problem you can actively solve.

With over 2 million mobile apps in the major app stores, if you are in the mobile app space, it is important to understand the various methods for marketing your app. We would like to share with you one very important technique that continues to be overlooked by most – app store optimization.

Many people may think why aso service is very important, you should know that according to Forrester, 63% of apps are discovered through app store searches. This makes search, in the app store, the most used method for discovering and downloading new Apps. Recently, at Google I/O, Ankit Jain reported that “For the average app, search actually makes up the vast majority of installs.” Simply put, this means that:

If you’re not using aso services to increase the search ranking, you’re missing out on the largest discovery channel available to your App.

With hundreds of thousands of apps in each app store vying to rank above one another, the amazing reality is that the majority of publishers are not investing in app store optimization. So here’s our gift to you: ASO is your secret weapon. Spend time every week improving your aso, and you will meaningfully impact your app ranking and overall success.

For app store optimization service, the major factors are title, keywords, and the secondary factors are total amount of downloads, ratings and reviews.

Here are some method we provide for improving the search ranking:

Title--Having a keyword in your title can improve the search ranking for that keyword by an average of 10.3%. As a best practice, you want to place your most relevant keyword, regardless of the keyword difficulty, in the title.

Keywords--Constantly tracking your own keywords and the movement of your competitors takes time and effort. In order to have the time to focus on your app and not solely on ASO, use a service such as MobileDevHQ to track your search rankings, analyze your keywords, choose better keywords, and get updates about your competitors.

Total amount of Downloads – Now that our gut feelings have been proven with data, what can you do to get more downloads for your app? Improving your ASO is a great place to start. Beyond that, it is about marketing your brand and app to improve recognition, awareness, and appeal, from app store seo description to images, ratings/reviews, and social media presence. For a great place to start, check out these three inbound marketing strategies for mobile apps.

Ratings and Reviews – As we saw above, apps with higher ratings also ranked higher. This raises a tricky dilemma: you want more ratings and reviews but not if they are negative. So, you need a way to connect with your customers inside your app, giving them a place to vent and talk directly to the developer. On the flip side, you want to guide happy customers to leave positive reviews for you.