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Diablo 3: Blizzard’s sweatshops

There is no doubt that “Diablo 3″ is Blizzard’s sweatshops, in some extent, it is more like a huge casino, Blizzard reap huge profits from it crazily.

As the latest trump card game of Blizzard Entertainment, “Diablo 3″ has been listed for more than a month; I believe there has a lot of players have clearance, or still struggling in Purgatory difficulty, and still distress by not hit good equipment. Until last month Diablo 3released, it has been developed for 11 years, but in addition to the game screen is significantly enhance, the entire game can be said is Diablo 2’s sequel, because there is no great or revolutionary changes.

The most attractive of Diablo 3 is the new RMAH mechanism, and is currently realize only in the server of Americas and Europe. Diablo 3 have been suffering from items drop rate, connection criticism, but that was not enough, it can be said that the new ruined the game. With the RMAH, then whenever there is equipment falling, what you can think of is no longer on equipment or for a friend, but immediately sells them. Now you play game not for entertainment, but for the money. At a time you have become a sweatshop slaves, because each of the single transaction Blizzard will get fees and charges, the equipment is charged $ 1, the commodities (gold, pharmaceutical, precious stones, etc.) is 15%.

When you decide to auction, you have to determine the flow of funds: one is to enter your PayPal account; one is as a battle net balance. Money entering battle net account is not repaid; you can only use it to purchase other products in the Blizzard, for example, the “World of Warcraft cards, or cash auction trading in Diablo 3. If you choose PayPal, Blizzard will be charged 15% extra when withdraw.

For example, if I sold at $ 20 a sword and decided to receive cash via PayPal, then Blizzard will take away $ 1, and then charge 15% of the remaining $ 19, a total charge of $ 3.85. And the price of weapons and equipment in general are $ 50, from Blizzard’s profit can be imagined. You can also use the cash to buy the gold coins used in the games. Blizzard will be charged 15% of all gold sales, and if you want to mention now will receive 15% on PayPal.

From the point of view of Blizzard shareholders, the mechanism make players become workers is simply money make weapon. Cash auction earned billions of dollars for Blizzard. $ 1.25 per hour, such salary can even allow large areas in China and other developing countries out of poverty.

Unfortunately, Blizzard seems to have forgotten a crucial variable when in the design of cash auction: the player. If everyone registered the game just to play and sell the equipment, then the equipment bought by whom? If Diablo 3 want to be successful, it need a lot of players are willing to spend hundreds or thousands of dollars to buy gold and equipment, and if you want this to happen, the game itself must be worth to play. When the players finally found the ending of the game is very lame, and the game only designed for cash auction, then there will be a lot of players lost, Diablo 3 will also decline.

 

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