Analysis of the Failure of the “The Secret World”

Despite there were more than 50 million players registering on the public beta stage, but “The Secret World” has only sold 200,000 copies on-line for only two months. As a result, the developers share price continued to fall on the Oslo Stock Exchange in Norway game.

There are many reasons for causing that, but The Secret World develops a completely wrong charging mode which does not draw a lot of the current market is the culprit: the” The Secret World “is priced at $ 49.99 monthly (or: 30 days of subscription fees) $ 14.99 (European players, € 14.99 / £ 11.49 – completely ignoring the exchange rate, the more outrageous than the dollar price). The game also built props mall, which is the unique mandatory two-way fee-based products on the U.S. and European markets today. It is the incompatible charges that made “The Secret World” become the highest cost threshold network games. the comprehensive defeat in the monthly fee system, even on a “World of Warcraft” killer “high hopes pinned” Star Wars – - Old Republic “(Star Wars: The Old Republic) declared the upcoming transformation free operators era, Norwegian developers adhere to a all-inclusive fee channels online game market – if it is based on” immediately back to the ” The purpose of the client pricing of $ 49.99 is the most effective, but at the same time it scares the number of potential users … not to mention the “The Secret World” is a new brand, there are no repeat customers and historical accumulation at all.

From the point of view of the on-line time, The Secret World long development period makes it face the “World of Warcraft” new works called “Panda Man of Mystery” and “fighting” two competitors very unfortunately in the same quarter – how could a new brand appeal may be better than any one of these two works? The charges of “The Secret World” threshold are even higher.

If the operators EA could make agreement with Funcom, then transform “The Secret World” to free operators, the game will be worth the value of the experience just as much as the EA invested heavily to build “Star Wars – The Old Republic. Their main problem is that the fee threshold is difficult to adapt to the current game market environment. So far, Funcom’s Age of Conan, the SOE’s DC comic hero Online “and” EverQuest “series made impressive achievements when they are free. These high-cost games can usher in a second lease on life as they create a monthly fee mechanism- “The Secret World” and “Star Wars – The Old Republic” still have a flat broad to retreat by free carriers.

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