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How do you make a game online and people pay for it

How do you make a game online and people pay for it
Make a good end exciting game, or a game that makes addictive, get a good PR and make it cheap and offer easy payment methods.
I always pay for online games that I like. I pay fpr Farmville, for example, because I sometimes get paysafecard vouchers as a present from my friends who know that I like online games.