Icy Tower, hotter than ever

The free game Icy Tower (.com://www.icytower.com) was created and released by Johan Peitz in 2001. Little did he know that the game would over time grow to become a cult classic, enjoyed by millions worldwide. Johan's company Free Lunch Design (.com://www.freelunchdesign.com) had already released several games. The company's motto "Gameplay is everything" was clearly manifested in the easy to learn, but oh so hard to master, Icy Tower.

The game is a straight forward experience where the players' only goal is to jump as high as possible within a tower. Though, what first might seem easy becomes progressively harder. The player has to evolve as the game becomes more demanding with each new level.
This simple game mechanics, combined with the cute character Harold the Homeboy, proved to be a recipe for success. Consequently Icy Tower dwarfed the previous game releases from Free Lunch Design. During its first year online the download count rose to well over a million downloads.

The game sparked an interest in both players who wanted to play casually and those with a passion for competition. Soon after the release European national teams were formed, who met up regularly to compete for fame and glory. As both the mainstream and hardcore game audience learnt about Icy Tower's existence, the popularity kept growing. Icy Tower reached an ever growing market and several releases were made during the coming years. To satisfy the demands of fans, various new features were added, such as the possibility to share replays online, create characters and new levels. The introduction of user generated content resulted in dedicated fan sites that distributed the game along with fan made characters and mods. The games popularity continued to grow globally with every new release.

Today Icy Tower undeniably counts as one of the most successful and trendsetting indie games ever. With over 20 000 000 downloads the brand has evolved into something bigger than just a game. Icy Tower has been an inspiration for everything from birth day cakes and masquerade costumes to self rehabilitating programs for physical disorders trough the training of hand eye coordination. The game is distributed for mobile phones all across the world and it's downloaded for PC at least 10 000 times each day. No matter how big the game becomes, the heart and soul is still the same as it was back in 2001. It is still perfectly summarized in Free Lunch Design's motto: Gameplay is everything.

Download Icy Tower (.com://www.icytower.com) and try it today!