Until now, 揋angnam Style?with the famous horse-riding dance has not decreased its hotness in the music world. Both the song and the music video are gaining in popularity. Images in 揋angnam Style?are used maximum for entertainment, from advertisement to games for girls or boys.
揋angnam Style?now attracting over 900 million views on YouTube, that makes Psy do what no other South Korean singer has been able to do, successfully break into the mainstream US music market. This song still keeps breaking records of the views on YouTube and people抯 concern. It overtakes Justin Bieber抯 揃aby?to become the most watched video on YouTube of all time. Since it was public in July, the song has seen a meteoric rise through the music industry.
According to the Dailymail, the song was at the tops of music charts in more than 30 countries including UK, Germany, France, Spain and Canada, as well as providing material for thousands of parody videos. Besides, it became a staple in the 2012 presidential elections with the now famous 揗itt Romney Style?video and was even used by the North Korean government in propaganda films promoting their supreme leader. Meanwhile, such influential figures as President Obama, U.N Secretary General Ban Ki-moon and Google Executive Chairman Eric Schmidt have all made mention of the hit song.
Psy is very surprised by the success of this video, he has a huge number of the international fans. He appeared on 揟he Today Show? taught Britney Spears the horse-riding dance on 揟he Ellen Degeneres Show?and even gave a special lecture at the University of Oxford. He also signed a contract with Island Def Jam Recordings, which represents artist like Justin Bieber, Mariah Carey and Jennifer Lopez.
From the success of the hit, a lot of parody products were born. A range of brightly colored tuxedos Psy used in the hit video have become the trend of fashion style for many people. The large number of games, in which Psy is the main character, are designed with the purpose of attracting players. Especially, kids love fashion games, girl games choosing costumes and accessories for Psy. Or they want to be characters in game with the sound of famous the song.
Achieving worldwide popularity, Psy with his song has broken the Guinness world record as the most popular video in YouTube history. People, especially his global fans, are looking forward to his next music product. It is also the difficulty and challenge for him to overtake his own music product 揋angnam Style?