Forbes Interview: Blizzard vice president to talk about the future of digital games
Blizzard Entertainment has had a brilliant 2012. The company's Diablo III sold over 6.3 million copies in the first week. The latest World of Warcraft expansion Mists of mystery to attract online players back to that fantasy world. StarCraft II is still the world's top e-sports game. Rob Pardo, Blizzard Entertainment's chief creative officer, in an exclusive interview about Blizzard's plans for the future as well as his view of the game industry will turn to all-digital.
Q: Do you think the players would like StarCraft II: Heart of the Swarm which?
Our piece of information on the basis of the original game to learn all the lessons, so we make a lot of improvements to the game, so that the game itself is getting better, and this happens not once or twice. Heart of the Swarm, we increase the Zerg campaign, I think it will be very exciting. We finally have the opportunity to glimpse into Kelly root of the story, we have a variety of enhanced functions for e-sports and community. It may also be one of the best piece of information we did.
Q: Diablo III auction house will be transplanted to other games such as World of Warcraft on it?
I'm not sure. I think that the auction house is a very interesting thing that we do, I think Diablo God (auction house) has some advantages and some drawbacks, but I can not see how it would transplanted World of Warcraft, World of Warcraft is never designed for this auction house. Has never been this design, and we've got a player economy. Of course, we have a virtual currency auction house based on the game, but I really never thought about the cash auction house in World of Warcraft.
Q: how feedback like World of Warcraft 5.1 patch?
So far, so good. Most people are surprised by the 5.1 patch in such a short time after the release of Panda mystery out. Generally speaking, we are available for some time in the data sheet after the release of a large patch, but this time not. This time, we want the first time released a patch to, I think it makes a lot of people surprised, because (they) did not even experience the new piece of information and new content release.
Q: In addition to the Blizzard games, your free time is still playing what?
I play a lot of things. I know that I play the game a bit outdated, but recently I've been playing MINECRAFT. I also play a lot of table games. I play a black action. I even told my son to play with Skylanders. I play all kinds of games, have been playing.
Q: In 2013, what kind of game you expect?
I think the Wii U game. There Bioshock: Infinite, it will be very exciting. I also continue to hear rumors say the Bungie guys in crunching some new things. I're really excited about a lot of things. 2013 is definitely a great year. This will be an interesting year, because we want to host transition. We already have the Wii U, I really want to see all the above games. I think that the Wii U may be slightly in the media have been contempt some, that is not clear. But Nintendo always give people a surprise, especially in their first-party games, so I really want to play all first-party games.
Q: The industry is gearing up to prepare for the next round of the game console. For an all-digital platform, how do you see?
I think you'll see it become a reality. I do not know what will happen in the transition to the next generation host, because I think they still bring digital media as a delivery device, but I think that the host will provide digital download. I think that will be a mixed mode of transition, I want a start, you'll still see a large number of optical media, but I bet almost all things in the cycle of the host of the next next round will be a digital download.
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