Future of the Mobile Ecosystem – Apple iPhone Applications Vs Google Android Applications

Entire ecosystem is becoming stable and mature constantly. Social media is going mobile. Smartphones are no more a luxury and have become need of the day. Social, deals, B2B segments are changing this world. The DNA of the mobile ecosystem is changing. What opportunities will emerge during the course of this decade? Where are the new billion dollar markets? We will explore these questions and more throughout the article with the influential minds who are shaping the mobile industry.
The entire mobile ecosystem is going to hit $1 trillion market by 2014, according to Gartner who is a well-known market- researcher in the mobile world. Gartner advises enterprises to develop a "high-level mobile strategy," rather than committing to any particular device or platform.

What does it mean? It has been a long time that the mobile industry has set in this world. It first started off with the features of devices. Mobile devices like Motorola RAZR have changed the perception of the people using the device. The sole dominance during this phase was of the device manufacturers. This was followed by a phase in the mobile applications market that revolutionized the mobile market. A new phase of the mobile ecosystem emerged with the launching of iPhone in 2007 by Apple. The iPhone that was created by Apple gave a complete new user experience which was unmatched to the experience that was there in all other previous phones. This was the time when the mobile industry saw a new beginning. We say this as an ecosystem because Apple had created its own environment wherein nobody else other than Apple can participate. The ecosystem was closed and Apple had the sole rights of its device. Though other developers were also given a share to contribute to the system but the share is pretty small.

Now with the sole dominance of Apple , with its varied range of iPhone, iPad and iPods other competitors also came up with the market with some awesome features and here is where Google took a plunge and created Android . As a result of this there has been a sudden surge of demand for iphone applications and android applications. Google’s was a more open approach and it invited people from all sorts to take part in its development. There was an opportunity for a third ecosystem and saw the dawn of Windows. This is the third ecosystem that is emerging with a slow and steady pace. Nokia has surprisingly tied up with Windows to get their smartphones and to re-estabilish their position in the market. This phase is traditionally characterized by applications.

Going forward, the emerging phase is that of cloud services and streaming videos. The new era would be dominated by high-end applications and more complex end- to end experience including the cloud. Many mobile business systems will explore contextual cloud services hosted by others. In mature markets, including the U.S., smartphones will dominate device sales for the foreseeable future. Gartner analysts predicted. Many new device types such as tablets and e-book readers will emerge through 2012 but none comparable to the market share of smartphones and laptops. The smartphones market is very competitive with Apple’s OS (iOS) loosing to Google’s Android and onset of Windows