Nokia re-enter the mobile phone industry: the biggest obstacle feelings

Nokia was a smash hit so faint as the eyes out of the people, and now back to the mobile phone market, what will set off a kind of bloody do?

Nokia from 1865 to now, from obscurity to the industry leader, to the bleak exit, experienced a long period of years.

First we look at Nokia’s mobile phone market dismal exit procedure:

For Nokia 2011 is definitely the year of painful, February 11, 2011, Microsoft reached a global strategic alliance to jointly develop and depth of Windows? Phone operating system. The same year in April, Nokia announced that it would outsource all development and technical support to Accenture Saipan system, he will no longer participate in Saipan development and technical support. December 22, 2011, Nokia announced to abandon Symbian name. And all of this is coming generation Apple phone and Android rather to lead.

In 2008, Google released its smartphone operating system: Android, has become the new market changes, guided by the iPhone and Android smart phones become mainstream trend, Nokia accounted for 15 consecutive years, the mobile phone market share in the first position is terminated , ranking the third; and Nokia 2011 smart phone market share has dropped to 14 percent from 33 percent in 2010, far below the Apple and Samsung.

Nokia’s popularity on their national Finnish market also dropped, from 76 percent market share to 31%. Nokia has had to seek a new way.

From 2011 to 2013 after Nokia and Microsoft want to regain the phone dominance, but experienced a dying two years later, it seems that the effect is not obvious, finally announced in September 3, 2013 morning, Microsoft announced It will be approximately $ 7.17 billion acquisition of Nokia’s mobile phone business, as well as a large number of patent portfolio.

Nokia was a smash hit out of the people was so faint as the eyes.

However, yesterday’s news is not only exposed a Nokia smart phone market next year to return, and even out of the phone spy, although as early as July this year, Nokia has released an official statement saying that the smartphone market will return. But after the experience of the baptism in time, this message has already been forgotten industry, and yesterday even further exposure a Nokia cell phone spy photos, it seems that Nokia is really came back up.

According to the exposure information that Nokia mobile phone market back to the first product codes NokiaC1, the hardware configuration is not clear, the product from exposure map view, this phone looks simple style; and from the operation of the interface, the system may be Android or Windows10Mobile system. Nokia may produce two versions of the C1 to meet the needs of different users.

Perhaps Nokia recharge your batteries after two years, had to do to prepare to return to the mobile phone market, but the face of the domestic mobile phone market tends to saturation, Nokia what chips make themselves turn the tide it?

Strong technical strength, should not be underestimated

Both past and present, Nokia never just a phone maker, which has 16,000 patents in the United States communication, 4500 pending communications patents in Europe is determined and pending patent total of 20,000. Nokia 4G LTE patent holders proportion of 19 percent, it also means that any manufacturer 4G mobile phone manufacturers are not open around the Nokia mobile phone, which with a public heroic spirit of the domestic mobile phone manufacturers have essentially different.

Feelings are also the basis for pressure

Nokia 15 years can occupy the mobile phone market share in the first, it relies on phone quality and reputation of the industry, but because of the changing habits of users, Nokia failed to advance with the times, brutally user eliminated.

Perhaps some people will think that if Nokia’s system was replaced by Andrews, the user may also not have been eliminated.

But I want to say yes, even our most people can think of the problem, Nokia has so top R & D team will think of it?

Today, the domestic mobile phone market, more and more brands, cost is also increasing, which directly impact the Apple and Samsung in the domestic mobile phone market share in the face of fierce competition in the mobile phone market in urgent need of a fresh product to attract consumers eye.

Nokia choose at this time came back, perhaps to see this, but for Nokia, is risky.

Earlier Nokia mobile phone sales, has accumulated a certain amount of word of mouth, but are based on Symbian, Android and IOS did not allow the user to accept the time, or is not able to cultivate when the user habits, while the outer Nokia recently began recruiting media said Andrews and technical personnel, the new phone may run the Android system or Windows10Mobile system, which does not mean that Nokia phones will be able to regain dominance.

Since the beginning, perhaps based on the feelings of consumers to buy Nokia, but face pressure from Apple and Samsung, eyeing the domestic mobile phone, if Nokia can not give consumers a good use of the experience of the effect, which will give Nokia to Grande: neither let the new consumer user retention, but also affect Nokia original user reputation.

The comeback Nokia itself wore the halo stars do things, like humans Song Andy joy comedy team, their own high popularity, naturally became the favorite to win, which also virtually gave Song Xiao Bao team pressure, if won in the final, that is as it should be, if lost, will make the audience like their disappointment, but in the end the audience is perhaps because of the pressure too much, Song Xiao Bao team works more cautious He lost courage innovation, and ultimately make fun twist win, while Nokia’s comeback like this song Andy team.

Although many of eighty after growing up with a Nokia, but Nokia can not Yilaomailao, must have their own core competencies, to make better products, so as to allow their own interests invincible to regain phones dominance!

Nokia’s future look like? Let us wait and see!