Your lives in this game, or your hearts, can be used to do a variety of things with your heroes. Surcharging their items is one of the more essential things you will have to do. By surcharging, you can increase the coins that you will receive when somebody buys your items. Keeping this in mind, you want to surcharge the most expensive items, as opposed to the more affordable ones. In the real world, that’s gouging, but in Shop Heroes, it’s all good for you as the shopkeeper.
Hearts can be used for surcharging, as we said above, but you can also use them for a number of different tasks. You can use hearts to change a hero’s mind with regards to the items they are planning to purchase. By doing this, you can convince them to buy a more expensive item than the one you’re planning to buy. Again, if you’re a real-life shop owner, you don’t always want to do this, but it’s what you need to do in Shop Heroes.
Now, if you’re almost out of hearts, you can get some help from your customers. For one, you can compliment them, which may cost you a heart but win you one or two, or give them a discount. This time, you’ll want to discount your more affordable items, e.g. knives, and not the premium-priced ones.
It’s up to you how much you want to invest in the city buildings, but the important thing is making sure they’re operating all the time. This allows you to make the most out of your income and improves your bottom line. Leveling up city buildings depends on how much gold you’ve invested
Also, we suggest that you invest in the Iron Mine and Sawmill so you can unlock more items.
Usually, this is where your heroes will take a rest, but you should also have them explore there, ideally “spamming” the same heroes so they can level up faster. Also upgrade all the items at the Inn, as those small increases will pay off for you in the long run, especially when you need a lot of time to craft higher-end items.