Those directions are right, left, and down, and that’s the very first thing you should remember. You can also move tiles up, but by employing this strategy, you’ll be aggregating your primary tiles at the bottom, making a few moves, and swiping upward to create more matches. Keep repeating this strategy throughout the level, as this will make it easier for you to create matches.
By this, we mean to say that the board moves whenever you swipe, regardless of direction. That means all the tiles you have previously moved will change position once you make a new move. As such, you should focus on making as many matches as possible and adding to the number of empty spaces on the board; with more empty spaces, you have more room to maneuver and create additional matches.
We talked about empty spaces, but what about empty moves? These are basically the type of moves that result in no match. There will be times when you have no choice but to make an empty move, but if you see an opportunity to make a match, then take it – each move you make, empty or not, will add one tile to your board at random.
You don’t want to be left with one huge number, with the rest of them less than 100. Take note that you can only create a 2048 tile by matching two 1024 tiles, and if you have just one of those, it’s going to require a lot of moves to create another one. Keep your tile growth balanced, and make sure you have at least two tiles of a high number, followed by midrange numbers as you taper down to a handful of tiny numbers.
In relation to the above tip, you should try to reduce the number of small-numbered tiles on your board. This is important, because the game will mostly give you tiny numbers (2s and 4s, for the most part) for quite some time in the game.