What Happened To China Fashion?

There are many international fashion brands, and you must be very familiar with, like Chanel, Louis Vuitton, Dior, Versace, Prada, Burberry, Kenzo, Givenchy, Valentino, Hugo Boss, etc. How about Chinese fashion brands?? well, how many those foreigners know about? The answer is "barely".

In China, everybody cares logo more than the design itself. So that's why LV GUCCI CHANEL so common, and you could see it everywhere in the street, people want to put those logos everywhere, like bags, pants, clothes... because those were used to be only affordable to those rich people. Now those who don't have much money, and want to get those luxuries, so the only option is replicas(fake ones).

Talk about fashion, I really want to say something about replica fashion from Korea and Japan... In last few years, Korean and Japanese fashion seem leading the Asian fashion world, their trends represent the rest of Asia. People like them, because they use the best price to get the latest styles, will of course support that idea. But we found out, there are very little replicas of European and American styles, I don't know whether it's because they have more restricted copyright rules or not.

Why there are not many international fashion brands originally from China? Lack of designers? models? I don't think so.. Maybe it's because of the attitude of the fashion. There are millions fashion companies and factories in Guangdong, Zhejiang, Beijing, Shanghai and the rest China, we really should do much better than just copying.

But the situation is forgivable on the other hand, you can't just simply blame them all. If you want to start your own brand and your own designs in China, that takes years years of hard working, and you have to put so much money into adverts as well. Few companies could survive that way. Maybe that's the main reason why so the Chinese fashion industry preferred copying those famous international brands rather than creating their own, it's easier, faster way to make money. They could use those original model pictures with the designed clothes on, and start to sale.

Anyway, the rest world should thank China, you could wear those nice clothes with the latest designs, and it's cheap!! but those original Korean and Japanese companies would be very unhappy:D, but it's also an honor that it spreads rapidly around the world to them.

Recently in China, the government have to adopt some strong measures to prohibit fake brands or replicas sales, typical one is happening on Taobao.com, Those selling replicas online stores received warnings or even being closed. Sad news to them, but good one for those originals.

If you want to know something more or need any help from China, please go to Fashion Bop (Google us please), and have a look at our fashion resources directory. If don't mind, bookmark us.