What was that game that simulated the game development process

There is a possibility that the game you're referring to is "Warioware: DIY", according to Satoru Iwata, the President of Nintendo, where players can create their own deeply customizeable minigames in great depth.
No, that's not it. The game I'm thinking about is an indie downloadable PC game, where players named their company, and decided how to allocate funding between story, gameplay, innovation, etc. They also would release their games on certain platforms, and get ratings for each game.